Previously, from last assignment creating a digital prototype of my product:
For this assignment, I took to the streets (my mutuals and fellow active watch users) to interview three people about my product and see how it could influence their lives! Since I didn't have a physical prototype with me, I led my three chosen peers through a mental exercise, asking them to close their eyes while I explained my product to them and described how each feature would come into handy whether they were new to digital watches or avid Apple and FitBit watch users.
My goal for this interview was to see whether or not my product would be unique enough with the features I've implemented to actually convince users to want to buy into it. To be honest, I feel as if my own product isn't very unique in any sense, it just takes the best parts of most watches on the market and combines it into one product. But even then, I feel like there are similar products to my prototype. Regardless, I developed this script, with the help of ChatGPT, to interview my users.
I attached the final notes here. But to summarize, Alex, a fitness enthusiast and weightlifter, appreciates the durability and waterproofing of the watch but would hope for better integration with Apple’s ecosystem and advanced fitness features like VO2 max or ECG. Helen, who works out at home, prefers a slimmer design and seeks more exercise modes and intuitive feedback for strength training. Vanessa, a casual runner new to fitness watches, values a sleek design, heart rate monitoring, and waterproofing, and suggests adding display customization and a voice assistant for hands-free control. Improvements should focus on ecosystem integration, battery life (potentially), more exercise modes, and customization options (such as how big or small the screens are).

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